Privacy Policy

Last updated November 6, 2026

RoofClarity is a service of Roofer Marketing Solutions ("RoofClarity," "we," "us"), 212 Oleander Ave, Palm Beach, FL 33480. This policy explains what we collect when you use roofclarity websites and tools, how we use it, and the choices you have.

Notice at collection

This table covers what we collect through RoofClarity, why, whether it is sold or shared, and how long we keep it.

Category	Examples	Why we use it	Sold or shared?	Kept for
Identifiers and contact details	Name, mobile number, email, IP address	Send your estimate, arrange the inspection, prevent fraud	Sold to one partner roofer when you request an inspection. Shared with ad platforms in hashed form.	Up to 5 years after your last request
Property information	Address, roof measurements, your roof answers, the estimate	Measure the roof, price it, brief the roofer	Sold to one partner roofer when you request an inspection	Up to 5 years after your last request. Unused measurements about 30 days
Consent records	Consent text and version, time, IP, browser, TrustedForm certificate	Prove what you agreed to and honor your choices	Not sold. Disclosed only to prove consent	At least 5 years
Professional information	Brokerage or agency, client name you share	Handle agent roof checks	Sold to one partner roofer when you request one	Up to 5 years
Questions you ask our assistant	What you type into Ask RoofClarity and its answers, with phone numbers, emails and street addresses removed	Answer your question, check answer quality, hand you to a person	Not sold. Sent to Anthropic to write the answer	30 days
Internet activity	Pages viewed, ad or link that brought you, device and browser	Run and improve the site, measure ads	Shared with advertising partners such as Meta and Google	Up to 26 months

We do not collect sensitive personal information such as precise device location, government ID numbers or financial account details, and we never sell sensitive information. A street address is not precise geolocation.

Where it comes from

From you, from your browser, from our aerial roof measurement provider and from Google address data. Agents may give us a client's details with that client's permission.

How we use it

To measure the roof and email you an estimate.
To contact you about your estimate and set up an inspection, if you ask for one.
To match you with one partner roofing company and pass your request to that company.
To keep proof of your choices, prevent fraud and spam, and run and improve the service.
To measure our advertising, using hashed or limited data where possible.

Who we share it with

One partner roofing company near the property, when you request an inspection. That company pays Roofer Marketing Solutions for the introduction, so state laws may treat this as a "sale." The roofer uses your information under its own privacy practices.
Service providers that run RoofClarity for us under contract: Google (address search, maps and imagery), our aerial roof measurement provider, GoHighLevel (customer records, email and texts), ActiveProspect TrustedForm (consent records), Anthropic (writes the automated answers in Ask RoofClarity, under terms that bar using API data to train its models) and our web host.
Advertising partners such as Meta and Google, through cookies, pixels and hashed contact data. This may count as "sharing" for cross-context behavioral advertising.
Legal reasons: when the law requires it, to protect rights and safety, or in a merger, financing or sale of the business.

Text messages and calls

If you check the optional box, RoofClarity may call or text you about your request, including with automated technology. Message and data rates may apply. Message frequency varies. Reply STOP to opt out or HELP for help. Consent is never a condition of any purchase. See our SMS Terms.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. This applies to your text consent records under every section of this policy.

Your choices and rights

Residents of states with consumer privacy laws, including California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Delaware, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky and Rhode Island, may have the right to know what we collect, access it, correct it, delete it, and opt out of the sale or sharing of your personal information and targeted advertising. To use these rights, visit Your Privacy Choices or call (561) 652-1210. We will verify your request and won't treat you differently for using your rights. You may use an authorized agent. If we deny your request, you may appeal by replying to our decision.

We honor Global Privacy Control (GPC) signals as an opt-out of sale, sharing and targeted advertising for that browser and any request it sends.

California "Shine the Light": California residents may ask once a year which personal information we disclosed to third parties for their direct marketing in the prior year. Call us to ask.

Security

We use encryption in transit, access controls and server-side storage of keys and records. No system is perfectly secure, so we can't promise absolute security.